Concacaf Appoints Heidi Pellerano as Chief Commercial Officer

Following a global public search that delivered over 500 candidates, the Confederation named former Executive Vice President with more than 20 years of experience leading sports and entertainment strategies

Miami (Tuesday, February 5, 2019) – The Confederation of North, Central America and Caribbean Association Football (Concacaf) announced today that Heidi Pellerano has been appointed as Chief Commercial Officer, effective February 25, 2019. She will oversee the Commercial division, developing and managing strategic partnerships to maximize the commercial opportunities of the organization.

Source: Concacaf Appoints Heidi Pellerano as Chief Commercial Officer

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