YouTube TV has secured exclusive rights to games with a new Major League Soccer team in Los Angeles, marking the first time a streaming service of any kind has made such a deal with a U.S. pro sports team instead of a TV alternative.
As part of the innovative arrangement, YouTube TV will also nab naming rights on jerseys for the team, known as Los Angeles Football Club, which joins MLS in March. The team’s owners include media mogul Peter Guber, Magic Johnson and Will Ferrell.
“When we talk about innovation, it goes beyond a traditional distribution deal and really looking at programming for LAFC fans both on and off the field,” said Angela Courtin, global head of marketing at YouTube TV and YouTube Originals. “We think it’s going to be groundbreaking.”